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The Three Levels of Data-Driven Marketing
The “farce of data-driven marketing,” that certainly got my attention this morning. Reading through the article I realized that the author was speaking about a certain level of data-driven marketing...
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Video Info: If there's one prediction we can confidently make for 2014, it's that data volumes are going to keep getting bigger. And alongside the obvious IT challenges posed by data proliferation,...
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Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy...
Book Info: Praise for Connected CRM“Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct...
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Profitable Customer Engagement: Concept, Metrics and Strategies | Hardcover
Book Info: The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that...
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A Practitioner's Guide to Business Analytics: Using Data Analysis Tools to...
Book Info: The Definitive Guide to Using Analytics for Better Business Decisions."A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to...
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Four Tips to Help Refine Your Permission-Based Social Data Strategy
Data is for sure shaping the future of the customer’s experience, marketing and business. But the specific data and how that is being collected tells much about the values your organization has.Many...
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Social Login 101
Info: Social login adoption is growing at a rapid clip as businesses come to understand social login as more than a means to faster registration, and as a key for gaining access to rich,...
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Measuring Performance: Using the New Metrics to Deploy Strategy and Improve...
Book Info: This primer distills the essence of an important topic and presents it in plain language for leaders. Measuring Performance show how advanced measures are giving leaders new leverage to...
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Digital Customer Engagement Is a Strategic Priority for C-Suite
This is the outcome of McKinsey’s survey across 850 C-level executives where they were asked on their spending on and organization of digital work.The top six priorities are, as elaborated by...
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Measuring Performance: Using the New Metrics to Deploy Strategy and Improve...
Book Info: This primer distills the essence of an important topic and presents it in plain language for leaders. Measuring Performance show how advanced measures are giving leaders new leverage to...
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